All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.
Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.
When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.
A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.
The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.
Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
Originally known as Thirst, this non-profit ministry based in Fort Collins, Colorado was founded by a group of high school students with the goal of uniting churches and youth groups in Northern Colorado. They host conferences throughout the year and support philanthropy efforts in Colorado and abroad.
We met with one of the founders of Thirst as he was preparing to graduate from college. He felt that the ministry needed a refreshed brand identity and expanded vision. He and the other principles agreed that a name change for the organization was needed but there was no consensus on what the new name should be. This along with redevelopment of the brand identity were the problems we were tasked with solving.
After an extended period of brand development and brand strategy work, we were able to land on a new name for the organization that included not only the original name but now expressed a core value of the organization. Thirst United was now ready for identity development to begin. We were able to aim the new brand identity squarely at their target audience of churches and students with the digital experience and print development we completed for Thirst United.
- brand development
- identity development
- brand strategy
- creative copywriting
- stationery system development
- digital experience development