All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.
Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.
When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.
A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.
The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.
Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
Based in Fort Worth, Texas Simpli.fi provides a display advertising platform and solutions for advertisers, publishers and networks that utilizes unstructured data on their proprietary In.finity Programmatic Marketing Platform.
Their team needed a multi-channel lead generation campaign focused on introducing their unique technology to a wider audience.
Direct potential clients to a new landing page featuring highly focused content and design that encouraged the viewer to engage with Simpli.fi by sharing contact information in exchange for downloadable content about Simpli.fi's service offerings.
- custom lettering
- new color system
- custom icon system
- custom HTML/CSS deep scroll landing page
- digital document development
- digital display ad design & development
- digital presentation slide system
- Product extension logo