Brand Development

All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.

Identity Development

Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.

Brand Strategy

When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.

Creative Copywriting

A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.

Digital Experience

The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.

Custom Lettering

Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.


RU4 Children is non-profit that works to improve the lives of women and children in the areas of nutrition and financial independence.

The Challenge

In 2012, founder Trey McAlister felt that the brand needed a facelift in order to elevate the organization and to bring it into the public eye a bit more.

The Solution

We developed an new brand identity system using a standalone mark that noted the organization is focused on providing help as well as facilitating discussion about the issues the people they work with face daily. We wrote bold statements and utilized new typography along with a new color system to provide short concise messages that would invoke a response in existing and prospective donors.

The Result

  • brand development
  • identity development
  • creative copywriting
  • brand strategy
  • print development
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