All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.
Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.
When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.
A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.
The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.
Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
Grapevine Craft Brewery
This North Texas craft brewery entered the flourishing local craft beer scene in late 2012 with the goal of producing great, local craft beer in historic downtown Grapevine, Texas. The founder was a beer lover armed with a big idea and grand vision for the brewery. That vision has become a reality today and GCB is now on tap at locations across north Texas and the Austin, Texas area. Canning operations have now begun and the beers began appearing in beer aisles at Kroger, Central Market, Whole Foods, Specs and select Costco locations spring 2014. We have had the privilege to have been GCB's brand development, identity development and product development partner since the very beginning of the brewery.
GCB founder, Gary Humble, approached us in Summer 2012 needing full brand development, identity development, creative copywriting and digital experience development. Gary knew he needed a strong brand identity to signal his serious intent to launch the brewery, especially with potential investors and banks, so funding would be available to hire key staff and construct the brewery.
As we worked through the brand development process and moved toward identity development the personality of the brand began to take form as a strong, Texas rooted brand. Not only did we work on the primary identity for the brewery but the initial beer brand identity was developed alongside the primary brand as a natural part of the process. Another natural output of brand development projects are slogans and tag lines. We have continued to extend the visual expression of the brand into promotional items, product packaging, vehicle wrap design and new beer brands coming soon.
- brand development
- identity development
- creative copywriting
- product brand development
- product packaging development
- promotional item development