All brands need a platform to build upon which is made up of the vision, mission, values, personality and tone of voice. Whether fully developed for your brand or not, our process will refine or develop these key attributes to your brands success. This is a highly collaborative process with your involvement key to success.
Once the brand platform is solidified, we combine those foundational elements with our extensive, in-depth study of your market and competitors to begin the development of the visual expression of your brand, which includes the name, logo, colors and typography. Visual development by our team always begins with a pencil and sketchbook not software.
When your brand identity is well established but the strategy to connect with the existing or new target audience needs an overhaul, we have the tools and experience to bring your target back into focus. This strategy should inform all aspects of brand operations and communications across an organization.
A natural output from our identity development and brand strategy projects is creative copy development for slogans, taglines and mottos for both the primary brand or individual products and services. Raw copy provided by you can also be shaped into high impact copy developed for print and digital channels by our team.
The digital channels your brand utilizes to interact with its target audience must offer a seamless experience that is an effective extension of your brand identity and brand strategy. Our in-house team provides custom design and development for websites, ecommerce, social media elements and digital display ads that aligns with your brand strategy.
Customizing your existing type or creating lettering from scratch that is unique to your brand is a powerful way we can set your brand identity above the rest. Custom lettering vs. “off-the-shelf” gives your brand identity it’s own visual voice. Your brand can avoid being associated or confused with another brand.
Duplex Wine Label
Every three years, Dallas based Clampitt Paper holds a wine label competition. The theme is paper related in some way and they do a small batch bottling run with the winning label. In 2012 Buzzbomb decided to participate. Generally we don't like design contests and are strictly opposed to spec work, but sometimes we break our own rules. This was one of those times.
Since the wine was slated to be a blend we chose to name it Duplex since blending two sheets of paper that are glued together when printing is called duplexing. Duplexing is also used when printing on both sides of a sheet, but for this we focused on the melding of two sheets just like the blending of wine.
The label was kept inexpensive by using only two colors but features custom lettering with a snazzy illustration of blended lines shaping out a wine glass and an ink drop. We also wrote the clever copy that appeared on the back label: “Duplex. The perfect marriage. Ink and Paper. Texas and California. Clampitt and Moondance. Red and red. This vintage cabernet blend will have your palate flipping. Have your cake and eat it too.”
- identity development
- creative copywriting
- custom lettering